Insight on tourism trends

Beirut still popular destination for visitors from Kuwait, KSA, and UAE: MasterCard Survey

A recent MasterCard Worldwide survey on the travelling trends showed that almost 60 percent of Lebanese consumers are set to travel for leisure in the coming months. The survey was conducted between March and April this year with 17,620 consumers from 25 different countries.

According to the survey, consumers in Lebanon are most likely to travel to Europe in the next year. The survey showed that 38 percent, of respondents who said they would travel, intend to visit Europe. This is followed by the Middle East and Africa, 36 percent, and Asia Pacific countries 19 percent. Turkey was the primary preferred destination for the Lebanese with 18 percent of the respondents aiming to travel there. France scored ten percent in terms of travel preferences.

According to the survey, Lebanon continued to be a popular destination of choice for consumers of the Gulf States. In Kuwait, of those inclined to travel, 15 percent are likely to travel to Lebanon in the future. This is followed by KSA, ten percent, and the UAE, nine percent.