ELIE SAAB now in Switzerland

More openings planned in 2013

Globally renowned Lebanese designer Elie Saab has recently opened a new standalone boutique in Geneva, Switzerland. “We have witnessed an increasing demand on Elie Saab’s designs, that’s why we decided that the Swiss market is interesting in our expansion plan,” said Rafif Safadi, communications manager at Elie Saab -MENA.

The 160-square-meter boutique is owned by Saab. It will showcase the full Elie Saab ready-to-wear collections, including shoes, bags, and other accessories.

With boutiques currently in Paris, London, Dubai, Hong Kong, Mexico City, and now Geneva, the Beirut-based brand plans to expand its global network. “Elie Saab has planned global expansion and several openings in major cities are scheduled for 2013 and will be announced gradually,” Safadi said.