Azadea introduces its first Apple store

IQube now open in Le Mall Dbayeh

Azadea Group, a Beirut-based multi-brand retail group, has opened an Apple store in Le Mall-Dbayeh. IQube is an official Apple Premium Reseller (APR) in the Middle East. “IQube will probably have several branches in the countries where Azadea is present,” said Céline Gerges, marketing specialist at Azadea.

Azadea group has operations in several countries across the MENA region. Locally, it operates Le Mall shopping and entertainment centers in Sin-el-Fil, Dbayeh, and Saida.

The company has acquired the reselling rights from Apple USA. The deal allows IQube to sell all Apple products except for the iPhone, according to Gerges.

The store has a total area of 92 square meters. It handles sales, business-to-business programs, and pre- and after- sales support. “Trained experts are available at the store to help customers learn about the latest Apple products and provide authorized repairing of Apple and Apple-related products,” said Gerges.