Two years after acquiring the Rolls Royce dealership in Lebanon, Bassoul-Hneineh inaugurated the first local Rolls Royce showroom at end-March.

The high-end showroom is located in Ain El Mreisseh, combined with the current BMW showroom. Bassoul-Hneineh sold six Rolls Royce cars between 2011 and 2012.

The current available range of cars includes the Rolls Royce Phantom, with a starting price of $800,000, the Ghost with a starting price of $420,000, and the Wraith which will be available in July 2013.

Customers willing to buy a Rolls Royce are invited to the company’s dedicated consultation lounge. “Our clients can examine samples of the car’s exterior, leather, mats and other parts which give them a hands-on experience in customizing their car,” said Natalie Khalife, Marketing and Communications Manager at Bassoul-Hneineh. After the selection is made, the request is sent to the Rolls Royce plant in Goodword, UK, and delivered within four to six months.

Each car is provided with a four-year unlimited mileage warranty in addition to a service and maintenance package through the company’s workshops and team of technicians.

Along with the cars, the company provides Rolls Royce branded accessories, such as luggage, car covers, and cables for iPhones iPods, among others. “All accessories requested by clients are ordered immediately from the Rolls Royce headquarters,” said Khalife. The showroom has a pre-owned vehicle section but no pre-owned cars are available yet.

Reported by Nader Houella