Classic Burger’s first franchise abroad

Burger concept eyeing expansion in the Middle East and abroad

Local burger concept chain Classic Burger Joint is inaugurating its first franchised outlet in Kuwait, today.

“My career starts today, as we managed to enter for the first time a regional market,” said Donald Batal, founder of The Ministry of Food, the company that owns and runs Classic Burger Joint, Tomatomatic Pizza, and Café Diem.

The franchisee is Las Palmas, one of the largest F&B operators in Kuwait. “The diner’s concept is simple and well accepted, and that makes it survive and grow.”

Classic Burger will be opening a second outlet in Kuwait, in March, and a third, in June. “Several other outlets are underway, and we are currently eyeing locations in other Middle Eastern countries, and also destinations abroad,” Batal said.

Locally, Classic Burger has seven outlets: Sodeco, Jal El Dib, Downtown, Zaitunay Bay, Hamra, Le Mall Dbayeh, and Kfardebian. It kicked off its operations in 2010.