Equation Media launches its local operations

A media planning and buying unit brought by Roger Sahyoun

A new media planning and buying agency, called Equation Media, has recently launched its operations in the local market.

The company belongs to a larger communication group, The Network Communication Group (TNCG). The group also includes Pencell PR & Events, specialized in public and media relations, along with event planning. It also includes the already existing AGA ADK, the marketing and advertising arm of the group, and an online specialized entity, Wetpaint, that provides clients with social media solutions and digital strategies.

The group, founded by local businessman Roger Sahyoun, is active in Dubai, Abu Dhabi, Amman, Beirut, Cairo, Jeddah, and Riyadh.

Equation Media was already operating in the GCC and Cairo, but launching of its business in the local market will further enhance its presence within the Levant, said Grace Sahyoun, General Manager of the local office. “There is always a good opportunity to find in the local market,” she said.

“With the vision to grow the Equation Media network, the AGA Beirut media department has been merged under Equation Media. This new office will augment Equation Media services for our clients in Lebanon and the nearby countries,” said Roger Sahyoun.