Pharaon looks to broaden tourism

The Daily Star

BEIRUT: As Lebanon's tourism industry faces a third dismal season in a row in the face of regional and local turmoil, the new tourism minister is looking to expand beyond the traditional Gulf tourists.
Among Michel Pharaon's wide-range of plans to give a needed boost to a sector that is estimated to make up 20 percent of the Lebanese economy is to focus on drawing in a new class of travelers: medical tourists.
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