Fiat and Alfa Romeo
switch to Gargour

Cars available in

showrooms from mid-November

Gargour Automotive Co. (GAC) will become the exclusive importer and agent for Fiat and Alfa Romeo. The automobiles will be available at its showrooms starting from mid-November, said Ziad Chehab Sales Manager at GAC.

The two brands are now manufactured by Fiat Chrysler Automobiles (FCA), which also produces Chrysler cars. FCA, the world’s seventh-largest car maker, was the result of a merger between Fiat and Chrysler in 2014.

The dealerships have been transferred to GAC because it is already the local distributor of Chrysler cars, Chehab said.

Alfa Romeo is also manufactured by Fiat. After the merger, the three brands – Chrysler, Fiat, and Alfa Romeo– are made by a single company, FCA, and it makes sense to have a single local dealer, he said.

Saad & Trad was Fiat’s agent for many years. Alfa Romeo cars were imported by local car dealership, Bassoul Hneine.
GAC has been in talks to get these agencies for some time.

The transfer was done in agreement with Saad & Trad.