Phoenician route launched in London

The Ministry of Tourism (MOT) launched in London last week the Phoenicians’ Route Cultural Tourism program at the World Travel Market (WTM), a global event for the travel industry. The program is in collaboration with the Council of Europe and the World Tourism Organization (UNWTO) and will integrate the public and private sector.

The Phoenicians’ Route links 18 countries with a common heritage.

Participants discussed during the event the development and marketing of three pilot cultural tourism itineraries along the Phoenicians’ Route. The itineraries will connect three continents, 18 countries and more than 80 towns. They cover the various periods of Phoenician heritage: the Origin (Lebanon, Cyprus and Greece); the Punics and the Sea (Italy, Malta and Tunisia), and the Expansion (France and Spain).

Issues of transport, connectivity, visa facilitation, branding and product development of this new Route were discussed with tour operators present at the event.

WTM London is an event for the travel and tourism industry. Buyers from the WTM Buyers’ Club have a combined purchasing responsibility of $22.6 billion and sign deals at the event worth $3.6 billion.

Reported by Derek A. Issacs