The meeting will gather international industry experts who will discuss current and future prospects of the outdoor advertising industry.

The event will include a special session on the industry in the Middle East and North Africa (MENA) region.

The Chairman and CEO of Pikasso/Lawhat outdoor advertising agency, and Vice-president of FEPE International, Antonio Vincenti  said: “The conference will allow some very interesting contacts with colleagues of the Middle East and from all over the world”.

The event will run from June-2 to June-4 at the Phoenicia Intercontinental Hotel.