Pikasso d'Or: 27 winners
Almaza wins top two awards

161 submissions from 26 agencies

Pikasso, a leader in Out-of-Home (OOH) advertising across Lebanon and six other countries, has announced 27 winners in this year's Pikasso d’Or – its annual awards program. This marks its 29th edition.

Brasserie Almaza won Pikasso’s top two awards: Grand Prix Pikasso d'Or 2025 and Gold Winner in the Billboard Category. Force Majeure is the winners’ partner agency. The competition included 161 visuals and videos from 26 agencies in four categories: Billboards, Supersize, Mall Advertising, and Digital Out-of-Home (DOOH)

All winners: https://www.pikasso.com/Countries/en/Pikasso-dOr/Winners

The Pikasso d’Or Awards have recognized outstanding achievements in Out-of-Home (OOH) advertising across Lebanon, Jordan, Iraq, Mali, Algeria, Ivory Coast, and Senegal. This annual competition celebrates creative excellence in outdoor advertising, with winners selected in various national contests.

Marking a new era, the 2025 edition introduced a revised structure with the appointment of Dino Burbidge as President of the Jury. Burbidge, a prominent figure in digital creativity and media, leads Dinova, a creative and innovation consultancy. He also serves as a judge for numerous global media awards and hosts the World Out-of-Home Organization (WOO) Creative and Technical Innovation Awards. Andrew Rawlins acted as Chairman of the Jury for this transitional edition, while Alain Weill was named Honorary President.

Jury Panel

The 2025 jury featured industry leaders from across the region, including:

• Malek Ghorayeb, Chief Creative Officer at Publicis Communication Levant and Qatar, P&G Global Hub (Lebanon)
• Joe Abou Khaled, Regional ECD MENA at Impact BBDO (Lebanon)
• Noor Al Shehab, Managing Director at Brodmann (Iraq)
• Rana Hamarneh, CEO and Partner at Adpro & OMD (Jordan)
• Shireen Nababteh, Executive Creative Director at Cheil Levant (Jordan)
• Abibatou Gendry, Agency Manager at Havas Africa (Senegal)
• Elias Hamla, Founder and Team Leader at Team Go (Algeria)


The ceremony of Pikasso d’Or took place in Beirut on January 17 at the Fondation Charles Corm. Leading advertising agencies, clients, and media professionals attended the event.

For the first time, the jury convened in Amman on January 13 to mark Pikasso Jordan’s 25th anniversary. The winners of the Jordan Chapter were announced at a ceremony on January 14 at the Four Seasons Amman.

The Iraq Chapter awards were also presented, recognizing 33 visuals and videos submitted by seven agencies.

Upcoming Regional Ceremonies
The celebration of OOH excellence continues in February, with upcoming award ceremonies in:
• Dakar, Senegal – February 4, 2025
• Algiers, Algeria – February 24, 2025