Beirut franchise forum on May 23-24

BIFEX 2012: Two-day forum to focus on franchising in the retail industry

The Beirut International Franchise Forum and Exhibition (BIFEX 2012) will be held from May 23 to 24 at the Phoenicia Hotel. The forum will focus on franchising in the retail industry.

BIFEX 2012 targets international and regional franchisors seeking to market their franchises and Lebanese companies looking for new operators. Among the Lebanese companies that will participate in the forum are ABC, Admic, Azadea, Casper & Gambini, and Boecker. Among the international speakers are representatives from Accor Hotels, Golden Tulip, and the Wyndham Hotel Group.

BIFEX 2012 is organized by the Lebanese Franchise Association (LFA) and Al-Iktissad Wal-Aamal Group (AIWA).

Reported by Abeer Darwiche