Lebanese franchisors tap emerging markets

The Daily Star

Lebanese franchises are gradually expanding throughout MENA as food and beverage companies tap emerging markets, officials and experts said at a Beirut forum Wednesday.

“Today we have around 300 Lebanese companies which exported franchises to more than 40 countries, and growth prospects continue to be very positive,” Charles Arbid, head of the Lebanese Franchise Association, told The Daily Star.

Source: The Daily Star FULL STORY