Khoury Home and BHV sign cross-selling deal

Branches will host co-managed sections

BHV and Khoury Home signed a cooperation agreement for sharing locations. The agreement entails that Khoury Home will manage the home appliances section at BHV City Mall. In return, Khoury Home’s major branches will host BHV’s ‘Home Deco’ section.

Cesar Chalhoub, Chief Operating Officer at Khoury Home, said that Khoury Home’s outlets in Rabieh, Jeita, Mkalles, and Dora will be involved in the deal.

Khoury Home will take over the section covering audiovisual and IT equipment, as well as white goods (fridges, ovens, microwaves, washing machines) at City Mall’s BHV. “The City Mall branch of BHV offers the largest variety of home appliances among all local BHV branches,” said Chalhoub.

The deal to share a location was concluded in two months. Chalhoub said: “We have always shared with the Abchee family this idea of becoming two shopping destinations under one roof and the deal is in line with our vision.”

The ‘sharing locations’ concept means that both parties will share rental and operational fees. “This deal is applicable to any potential future BHV and Khoury Home openings.” Employees of each entity will be responsible for their own sections.

According to Chalhoub, this step will be the basis to any future cooperation between the two parties. This cooperation with BHV comes in line with the expansion plan that the new Khoury Home management announced in November 2012.