Lebanese ad agencies eye alternative markets

The Daily Star

As Lebanon continues to suffer from the absence of a government, a spate of deadly security incidents and stagnation that refuses to release its grip on the economy, advertising appears to be the last concern of businesses that are desperately treading water.

But Walid Azzi, publisher and editor-in-chief of ArabAd magazine, believes that “ad agencies should highlight the importance of advertising in times of security problems” in particular, warning that a freeze in companies’ advertising activities during crisis would lead to consumers forgetting about their brands.

Source: The Daily Star FULL STORY