The Batroun Traders Association will be launching this Friday, a new loyalty program. The program aims to boost and revive the retail scene in the region, said Rock Attieh, President of the Batroun Traders Association.

He said that shoppers at stores in the Caza will collect points on their loyalty cards, which they will be able to redeem with a gift card, having actual cash. The program will run in collaboration with Credit Libanais.

Attieh said that at a first stage 5,000 cards will be issued and will be spread across the neighboring cities, such as Koura, Chekka, and Zgharta.