“After more than 27 years of a reputable existence in couture and fashion, Elie Saab has chosen BPI to create his first fragrance,” said Rémy Gomez, president of BPI.

BPI has for more than 15 years brought to the market products under the names of Issey Miyake and Jean Paul Gaultier.

“Creating a fragrance has become an essential step in the development of our couture house. We have chosen BPI as a partner that is able to actualize our ambitions.

We will create together a signature fragrance and an image that embody the DNA of our brand,” said Elie Saab.