Lebanon's brand perception improves
The country comes in fourth place among MENA countries
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NBPI studies the way the country’s brand is perceived internationally by collecting the mentions of each country surveyed in 38 prominent global media sources.
Lebanon scored 53.1 points on the index, above the global average of 50.1 points and the MENA average of 42.1 points ranking it in fourth place among the 20 countries from the MENA region included in the survey.
In the MENA region, Lebanon came ahead of Oman and Tunisia (each with 52.9 points) ,and Turkey (52.6 points) on the index, and behind Qatar (62.8 points) , Bahrain (54.0 points) , and Kuwait (62.8 points).
Date Posted: Feb 16, 2010
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