Choueiri Digital teams with Rubicon

Digital Media Services (DMS), the digital media arm of Choueiri Group, concluded a deal with California-based Rubicon Project. The deal will allow DMS to use the Rubicon platform to deliver mobile, display and video inventory for DMS advertisers.

The partnership deal with Rubicon will allow DMS to boost its revenue and save operation time, said Omar Kfoury, Regional Sales Director at DMS. He said that thanks to this contract their clients will be able to launch their own online campaigns, but still under DMS control. This is somehow similar to ad campaigns that could be launched by any company through Facebook.

Julien Gardès, Rubicon Project’s Managing Director for Southern Europe and MENA, said in a statement that the deal will bring the power and scale of automation to help connect brands and advertisers to tens of millions of consumers across the DMS portfolio.

DMS, which was incorporated in 2010, extends a portfolio of online and mobile offerings, reaching 120 million unique users and generating 2 billion page views. The Dubai-based firm also serves over 3.2 billion ads per month.

Choueiri Group is the Middle East’s largest media representation house. It runs the advertising space of more than 50 media that include online, TV, print, out of home, and radio platforms. It operates in 16 markets in the MENA region, Europe, and Japan through 11 subsidiaries and five representative offices.